I know “CD GOODIE BOX” AND “$9.99!!” are the most important messages on this sign, but that’s no reason to include errors in the small print.
Again, I was at Tradesmart, and again, I found an error in its advertising strategies.
This particular error happens frequently: using an apostrophe to form a plural. In this case, the problem is the word “CD’s.” Remember, apostrophes are used to form the possessive, so if we were talking about a CD’s psychological problems, then the apostrophe would be absolutely necessary.
However, if we are talking about one CD that joins its two other CD buddies to discuss their psychological issues, the new group would be CDs — with no apostrophe.
It makes sense, then, for Tradesmart to hire an editor who would change the sign to read, “AT LEAST 50 assorted music CDs for a BARGAIN PRICE!”
My feelings about apostrophes used to create plurals: click here.